The importance of having a well optimized website for search engines

A recent study was conducted that evaluated Internet users search behaviour. The study revealed interesting results regarding how deep a user would search to find a company that offered what they were looking for. The following are some of the statistics that were found:

• 62% of Internet users only click on websites found within the first page of search results.
• Only 19% will click on websites found within the first 2 pages of search results and only 10% will review the first 3 pages.
• 90% of users will try using better keywords to target a website when they don’t find what they are looking for.
• 36% of users believe that companies whose websites appear at the top of the search results are leaders in their field.
• 40% of users 25-44 years old associate top search results to a company’s prominence.

Explained in Plain English

What do this statistics mean for you and your website?

From the statistics above, we can see that ranking on the first page is essential for your website to get the top amount of quality incoming traffic. Only being ranked on the 2nd or 3rd page will allow 10-19% of visitors to see your site. Only 9% go past the first 3 pages or deeper into the search results. You need to be ranked within the first page to get the top exposure.

The statistics also show that your rankings can also affect the way you are viewed as being a leader in your industry or field. Having your competitors ranked higher than you shows many searchers that your competitors are more of an expert in your industry than you are. It also means your competitors are making themselves more prominent in your industry or field than you are.

90% of users will try using different keywords when not finding a good result. This means your website should not only rank well for one or two keywords but should target multiple keywords. This will help you reach a broad range of Internet users searching for your products or services.

FireStorm Interactive is Here to Help

Many companies don’t know how easily they can get top rankings at an affordable rate.

FireStorm Interactive specializes in Search Engine Optimization. This means we can look at your website and find how we can increase your rankings to help Internet users to find your website and increase sales. Some might feel this process can be costly and time consuming but this is not the case. FireStorm Interactive has helped many companies – big and small – to effectively optimize their website for top results. We can help you do the same at a budget that works for you. Feel free to contact us at (519) 720-2305 or by our contact form for more information.