Search Engine Optimization (SEO) is crucial for all websites. You can have the best looking website out there but if no one sees it, what good is it? Part of a successful SEO plan includes monitoring your website rankings. This needs to be done in all major search engines including Google, Yahoo, Bing (MSN) and Ask. This brings up the question, how can you easily monitor and graph your website rankings?
We recommend using a website ranking tool called Advanced Web Ranking.
Easily Monitor Rankings
Advanced Web Ranking allows you to easily monitor your rankings across all search engines – this includes major search engines and those search engines you have never even heard of. The software also allows you to submit your website to these smaller search engines as well. The number of keywords and websites you can monitor is unlimited. You will want to monitor your competitors search engine rankings as this helps you to find ways to better optimize your website. The software allows you to easily view data for all websites and keywords by graph or detailed listings. A handy feature we like is the ability to compare the rankings to previous dates allowing you to see how your rankings have improved over time.
Keyword Research
One of the hardest parts of SEO is finding the right keywords. Advanced Web Ranking has made this easy with theirKeyword Research Tool. This tool helps you find top searched keywords along with how competitive the results are for the keyword. The keyword suggestions can then be easily imported into your project for monitoring.
Proxies
For those technical users, the software allows for use with Proxies. A Proxy is a service that allows you to have an “indirect” network connection to another network connection anywhere in the world. How is this beneficial? Some search engines (like Google) show different results depending on where you are located. This is called “Localized Results.” Advanced Web Ranking allows you to use a Proxy service that can show what your search engine ranking is in different locations of the world. This is handy if you are located in Canada and your customer base is in the United States. You can setup a California Proxy in the software that will show you what you rank for California web users. This is a handy feature and a must for International businesses.
Advanced Web Ranking also has a link management program bundled with their software called Advanced Link Managerthat allows you to monitor links to your website so you can see who links to you and what keywords they are using. You can also use this software to view your competitors links. This is an excellent tool for finding links and can give you the upper hand in rankings.
Advanced Web Ranking starts at $99 for the Standard version. This allows you to manage one project with an unlimited number of keywords and websites. If you have multiple projects, you can go with the Professional version for $199 or the Enterprise version for $399. They also have asear Server version for $599 if your job is SEO 